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Major Sporting Events

Allstate Sugar Bowl
January 2, 2017

Allstate Sugar Bowl
Event DetailsWho: TBD
When: January 2, 2017 at 7:30 p.m. CST
Where: Superdome
More Info: Click Here

One of the greatest college football traditions takes place in New Orleans every year when the Sugar Bowl, the second oldest bowl game in the country, comes to town. As per tradition, this year’s AllState Sugar Bowl will host the SEC champion (unless otherwise involved in a national championship game) and another highly ranked opponent.


Since the game’s founding in the 1930s, the Sugar Bowl has been a key player in promoting amateur sports, engaging the community, and sparking economic growth. Many decades later, the event has morphed into a Louisiana New Years tradition, attracting large crowds and plenty of post-game festivities.

Special Events

While the bowl game is the highlight of the New Year festivities, the AllState Sugar Bowl typically hosts a variety of other fun events, including:

  • Fan Jam
  • Fan Fest
  • New Years' Eve Parade
  • A prep football classic
  • A swimming invitational
  • A sailing regatta
  • A basketball classic
  • A pep rally

Stay tuned to the Sugar Bowl’s official website here for information and updates on other events.

Tickets and Travel Packages

Ticket prices vary. You can purchase your tickets or VIP packages to the AllState Sugar Bowl via Ticketmaster here.

2017 AllState Sugar Bowl travel packages include:

  • 2, 3, or 4 nights accommodations
  • Reserved game ticket on the terrace level
  • Optional game ticket features
  • Optional package features like airport shuttles, river cruises, paddlewheels, and more

You can book your travel package here.

For more info about tickets, hospitality packages, and ticket exchanges, see the Sugar Bowl’s website.

Location and Parking

The event takes place at the Mercedes-Benz Superdome in the Downtown/Central Business District area of New Orleans. Parking is available at the venue or at nearby public lots for hourly and daily rates.

For more information and updates on the upcoming AllState Sugar Bowl, head to

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