New Orleans Tourism Marketing Corporation (NOTMC) |
| Media Opportunity Worksheet |
The mission of the New Orleans Tourism Marketing Corporation is to promote the city as a domestic leisure tourism destination throughout the year with special emphasis on developing visitation during the summer months and the weeks between Thanksgiving and New Year.
We do this through a comprehensive program of research, public relations, promotions, advertising, Internet and other marketing strategies. These strategies are designed to maintain and improve the city's image as a great place to visit, to attract increased numbers of travelers, and to increase tourist spending in New Orleans.
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| NOTMC Target: A25-64 HHI $50K+, Traveled to NO, LA or Southeast and stayed 3+ nights in hotel |
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| New Orleans Tourism Marketing Corporation (NOTMC) |
| Media Evaluation Worksheet |
NOTMC's prior experience with media opportunity:
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| Any opportunity for editorial coverage: Assign a value |
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| Aside from increasing brand awareness, how will this opportunity bring visitors to the city and help increase hotel bookings? |
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